Kate Willis

Businesses need to attract and retain satisfied clients and fulfilled staff – and knowing what really matters to these people is vital. Which is where we come in.

What does KW Research do?

Strategic qualitative research and research-based consultancy to shed light on specific challenges facing your business or organisation.

Our expertise lies in helping you overcome challenges such as:

We tailor qualitative research solutions to examine perceptions and develop insights. From that solid yet sensitive research base, we'll provide you with objective, honest recommendations with clear and attainable action plans in line with your business goals. That gives you the all-important competitive edge.

What is KW Research?

KW Research comprises a qualitative consultancy of like-minded, senior, independent specialists passionate about research excellence. The team's background combines research, marketing, advertising communications, financial services consultancy & other specialisms, all at director level, both client-side & agency-side. How we work

Which audiences do we research?

Who are our clients?

Find out more about how we work and how we can help you.